Top 5 Social Apps on Android in Estonia, Q4 2024

In the fourth quarter of 2024, the top social apps on the Android platform in Estonia exhibited varied performance trends in terms of downloads and revenue. Here's an overview of their performance based on data from Sensor Tower.

TikTok - Videos, Shop & LIVE saw a notable increase in weekly downloads, beginning at approximately 960 in early October and climbing to 1.3K by the end of December. Revenue trends were also positive, peaking at $13.5K in early November before stabilizing around $9K in December.

OK: Social Network experienced a modest download count, starting with around 62 weekly downloads and rising to 110 by the end of the quarter. Revenue had a significant peak at $1.2K in late November but dropped sharply to $92 by the end of December.

Instagram maintained a steady increase in downloads, beginning at 747 and reaching 854 in mid-December. Revenue, however, showed fluctuations, with a high of $756 in late November and a low of $317 in late October.

VK: music, video, messenger displayed a stable download rate, starting at 209 and rising slightly to 265 by the end of December. Revenue showed a peak of $558 in mid-October but saw a decline towards the end of the quarter, closing at $64.

Yubo: Make friends & Chat now had a fluctuating download trend, starting at 58 and ending with an upward trend at 87. Revenue increased gradually, ending the quarter with a peak of $300.

These insights reflect the dynamic nature of the social app market in Estonia, with each app showing unique trends in user engagement and monetization. For more detailed insights, visit Sensor Tower.